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Email Marketing Tools Comparison

Compare the best email marketing platforms for your business needs

Mailchimp
All-in-One PlatformFree Plan
★★★★★(4/5)
Popular email marketing platform with drag-and-drop email builder

Key Features:

  • Email campaigns
  • Automation
  • Analytics
  • Landing pages
  • CRM

Pricing:

Free up to 2,000 contacts

Best For:

Small to medium businesses

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ConvertKit
Creator PlatformFree Plan
★★★★★(4/5)
Creator-focused email marketing with advanced automation features

Key Features:

  • Email automation
  • Landing pages
  • Forms
  • Analytics
  • Tagging

Pricing:

Free up to 1,000 subscribers

Best For:

Content creators and bloggers

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Constant Contact
Small Business
★★★★★(3/5)
User-friendly email marketing with event marketing features

Key Features:

  • Email campaigns
  • Event marketing
  • Social media integration
  • Analytics

Pricing:

Starting at $9.99/month

Best For:

Small businesses and nonprofits

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AWeber
Reliable PlatformFree Plan
★★★★★(4/5)
Reliable email marketing platform with excellent deliverability

Key Features:

  • Email campaigns
  • Automation
  • Landing pages
  • Analytics
  • Split testing

Pricing:

Free up to 500 subscribers

Best For:

Businesses focused on deliverability

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GetResponse
Marketing SuiteFree Plan
★★★★★(4/5)
Comprehensive marketing platform with email, automation, and webinars

Key Features:

  • Email marketing
  • Marketing automation
  • Webinars
  • Landing pages
  • CRM

Pricing:

Free up to 1,000 contacts

Best For:

All-in-one marketing needs

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ActiveCampaign
Advanced PlatformFree Plan
★★★★★(4/5)
Advanced email marketing with powerful automation and CRM features

Key Features:

  • Email marketing
  • Marketing automation
  • CRM
  • Sales automation
  • Analytics

Pricing:

Free up to 500 contacts

Best For:

Advanced automation needs

Visit Tool
Sendinblue (Brevo)
Multi-ChannelFree Plan
★★★★★(4/5)
European-based email marketing with SMS and chat features

Key Features:

  • Email marketing
  • SMS marketing
  • Chat
  • CRM
  • Landing pages

Pricing:

Free up to 300 emails/day

Best For:

Multi-channel marketing

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Moosend
Budget-FriendlyFree Plan
★★★★★(4/5)
Affordable email marketing with advanced segmentation features

Key Features:

  • Email campaigns
  • Automation
  • Segmentation
  • Analytics
  • A/B testing

Pricing:

Free up to 1,000 subscribers

Best For:

Budget-conscious businesses

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Drip
E-commerceFree Plan
★★★★★(4/5)
E-commerce focused email marketing with advanced personalization

Key Features:

  • Email automation
  • Personalization
  • E-commerce integration
  • Analytics

Pricing:

Free up to 100 subscribers

Best For:

E-commerce businesses

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MailerLite
Simple PlatformFree Plan
★★★★★(4/5)
Simple and affordable email marketing with beautiful templates

Key Features:

  • Email campaigns
  • Automation
  • Landing pages
  • Pop-ups
  • Analytics

Pricing:

Free up to 1,000 subscribers

Best For:

Simple email marketing needs

Visit Tool

Email Marketing Best Practices

  • • Build Quality Lists: Focus on engaged subscribers, not just quantity
  • • Segment Your Audience: Send targeted content to specific groups
  • • Mobile Optimization: Ensure emails look great on mobile devices
  • • Personalization: Use subscriber names and relevant content
  • • Clear Subject Lines: Write compelling, non-spammy subject lines
  • • Test Everything: A/B test subject lines, content, and send times
  • • Monitor Deliverability: Keep your sender reputation high
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